Campaign & multi-event design for milestone anniversary
On May 10, 2025, NSF commemorated its 75th anniversary. In the many months leading up to the anniversary, large scale strategic and creative events, activities, and communications were planned and executed. The creative team was charged with designing materials for the campaign and planned activities. Changing administration priorities required pivoting many. Our efforts to engage NSF’s community and provide templated communication resources for their commemorative events ensured fruitful recognition of the milestone anniversary.
A cohesive design treatment for the 75th anniversary and sub-branding of related activities drove our development of extensive visual assets including digital graphics, presentation slides, templates, pins, coins, swag, fact sheets and more.
A comprehensive portal of assets provided resources for NSF’s internal and external communities, including visuals and designs to use when communicating about 75th anniversary activities, such as NSF STEM Day.
Academic institutions, research facilities, and museums utilized the NSF STEM Day templates and visuals in their event promotions, significantly bringing awareness to the milestone anniversary and local opportunities to celebrate science. This proved critical for continued public engagement even when NSF scaled down its own activities.
A notable campaign highlight was repurposing custom-illustrated vintage research facility posters into a coloring book for NSF STEM Day. This engaging activity was made widely available for educators and students to print on their own, enhancing awareness of NSF’s extensive research facilities among broad audiences and providing a high-quality memento from a day of celebrating science.
